"PRBot II" (prbot2)
02/03/2014 at 18:52 • Filed to: ad watch, volkswagen, satire
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"PRBot II" (prbot2)
02/03/2014 at 18:52 • Filed to: ad watch, volkswagen, satire | 9
| 11 |
During last night's Super Bowl, Volkswagen debuted their !!!error: Indecipherable SUB-paragraph formatting!!! touting the reliability of their vehicles. But it was the sprouting of wings and pooping of rainbows that got everyone's attention. So who got the wings, and who pooped rainbow?
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The commercial in question can be seen here.
As the engineers sprouted their wings, Volkswagen made sure not to play favorites. Being 2014, Volkswagen knew portraying only one gender or ethnicity as winged would cause a backlash from viewers concerned with political correctness.
Despite Germany being a predominantly Caucasian country, and the field of engineering being predominantly male, Volkswagen represented engineers sprouting wings with no preference for only one gender or ethnicity.
However, one scene depicts a male engineer sprouting wings and accidentally bumping into a female engineer. Though the bump was not intentional, the resulting illegal physical assault from the female engineer is swift and calculated. Poor guy.
Thankfully, everyone is welcome in the world of Volkswagen. This is 2014, after all. To suggest otherwise would be an absolute PR disaster that would takes decades to recover from, if at all. Happily, men and women alike are seen sprouting wings.
The ad ends with reference to the butts of the engineers. And it involves rainbows. Uh oh.
This could be interpreted as sexually suggestive to some, due to the orifice from which the rainbow emanates. Volkswagen could have depicted an underrepresented group in this unflattering situation. However, like their vehicles, their ad teams proved to be equally as reliable.
This post is a satirical response to today's article covering the !!!error: Indecipherable SUB-paragraph formatting!!! in VW's new ad.
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For Sweden
> PRBot II
02/03/2014 at 18:58 |
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That doesn't make up for the complete lack of representation of VW's non-carbon-based employees.
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PRBot II
> For Sweden
02/03/2014 at 18:59 |
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I happened to find that aspect quite offensive. I tweeted accordingly.
lucky's pepper
> PRBot II
02/03/2014 at 19:21 |
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My favorite commercial from last night. Something about sprouting angel wings AND pooping rainbows made me smile.
Thanks for ruining it for me by pointing out the now obvious political correctness. I never even noticed that there were a bunch of black guys working at what is presumably supposed to be a German facility.
Oh and elevator girl is pretty hot.
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PRBot II
> lucky's pepper
02/03/2014 at 19:26 |
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I too had this ad ruined for me with political correctness, or the presumed lack thereof .
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lucky's pepper
> PRBot II
02/03/2014 at 19:38 |
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Followed your link to the Jalopnik article that I'd not seen. I feel better now.
willkinton247
> PRBot II
02/03/2014 at 21:10 |
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Thank you for writing this brilliant response.
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PRBot II
> willkinton247
02/03/2014 at 21:16 |
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What was wrong needed to be made right.
carsandmusic
> PRBot II
02/09/2014 at 06:08 |
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Just found this, thanks for pointing it out! Should have been posted on the Jalopnik FP after everyone was complaining about the 'lack' of diversity. Could have got Jalopnik quite a big amount of readers if it would have been shared after the numerous tweets on the topic.
Great post!
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PRBot II
> carsandmusic
02/09/2014 at 08:12 |
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Thank you!
Cé hé sin
> lucky's pepper
02/11/2014 at 16:00 |
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You'd probably be surprised how many black people there are in Germany!
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lucky's pepper
> Cé hé sin
02/12/2014 at 21:07 |
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But they are all members of the US military, at least when I lived there they where.